How we work
It all begins with ideas… Our President and Growth Creative Leader invites the best and brightest, across the globe, to add ideas into our Mind map. We then use an internal performance creative function model, with performance creative resources embedded into agile operating squads.
What that looks like in our daily work…
This meeting will cover item 2 below; we will create next year’s, high level, to do list and call it our Roadmap.
Mind mapping is done by our collective to create our Living Idea Board
The Living Idea Board is used to create our Product Roadmap
Product Leaders continuously choose ideas from the Idea Board
Design works with Product and customers to turn ideas into models
Product determines the right time to Go to Market/Launch new features
Marketing announces these ideas to the world using social media, print, film, commercials, and trade shows
Product uses metrics to inspect the outcomes, and make tweaks to increase value